Facebook and Instagram Ads for Contractors

Where Meta Ads fit

Facebook and Instagram aren't where people search for a plumber. They're where people scroll. That makes Meta Ads a different job from Google Ads: you're not answering a search, you're getting in front of homeowners before they need you, and back in front of the ones who already looked at you and didn't call.

That's why I run Meta Ads alongside search, not instead of it. Search catches the homeowner with a problem today. Meta keeps your name in front of them the rest of the time.

What I run

• Retargeting. Ads to people who visited your website or follow your business, with a direct offer to book. They already know who you are.
• Cold ads. Ads to homeowners in your service area who haven't heard of you yet, using static images and short videos.
• Tracking back to leads. Every call and form fill from Meta tracked separately, so you can see what it brings in next to search.

My experience with it

I've run profitable Meta ad campaigns that turned cold audiences into buyers. What makes that work is the same for a contractor: the right audience, a clear offer, and tracking every lead back to the ad that brought it in.

What you get

• You own the ad account and the tracking. If we stop working together, all of it stays with you.
• No contracts. If you're not happy working together, why keep going?
• A monthly report that starts with leads. Calls and form fills, and which ads they came from.

Who it isn't for

If your website and Google Business Profile aren't set up to turn visitors into calls, fix that first. Retargeting only works if people have somewhere good to land. Start with local SEO or Google Ads, then add Meta on top.