Google Ads and Local Services Ads for Contractors
Paid search puts you at the top of Google now, while SEO builds. I set up and run Google Ads and Local Services Ads for HVAC, plumbing, roofing and electrical contractors.
Where each one fits
- Local Services Ads sit at the very top of the page, with Google's badge next to your name. You pay per lead, not per click.
- Google Ads search campaigns let you pick the exact jobs and towns you show up for. You pay per click, so the setup decides whether that money turns into booked jobs.
Either way, a call from your own ad goes to you alone. A shared lead from a lead platform goes to you and whoever else bought it.
How I'd set it up
My view: start narrow. A few campaigns on the jobs that pay best, in the towns you actually want to drive to. Track every call and form fill back to the keyword that brought it in, cut what brings tire kickers, and put more behind what books jobs.
The keywords that book jobs in paid search are the same ones worth chasing in SEO. Paid search is the fast half of a hyperlocal search campaign. SEO is the half that keeps paying after you stop.
What you get
- You own the ad accounts and the tracking. If we stop working together, all of it stays with you.
- No contracts. If you're not happy working together, why keep going?
- A monthly report that starts with leads. Calls and form fills, and which campaigns and keywords they came from.
Ready for More Leads?
Most agencies fail to deliver results because they only focus on a few parts of the search engine result pages. Instead, we attack every single opportunity to make sure your company generates quality leads.
- 1
Schedule A Discovery Call
A 30 minute deep dive into your company's past marketing efforts, your competitors and marketing goals.
- 2
Receive A Growth Roadmap
A roadmap showing you everything you need to do to start getting more leads from search engines, including investment amount and timeline to results.
- 3
Start Getting More Leads
If you accept our roadmap, we'll get started building your campaigns. Most of our clients start getting leads within 30 days.