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Hyperlocal search for home service contractors
Hyperlocal Marketing is a hyperlocal search agency running local SEO, Google Ads, Local Services Ads, Meta Ads, and AI search optimization for home service contractors. We help HVAC, plumbing, roofing, and electrical contractors across the U.S. dominate local search and generate qualified leads.
Local Services Ads Google Ads Map Pack Organic Results
Here's why your business is struggling to get more leads…
When it comes to getting new jobs for your business, there's nothing more powerful than search engine marketing. But you already knew that. You've probably invested in SEO or PPC at some point and got mediocre results (despite being promised otherwise).
You're here because you need help with one (or all) of the following:
Improve your website's performance in Google's organic rankings.
Decrease the cost per lead / cost per client from paid search campaigns.
Improve the quality and quantity of your company's inbound leads.
Your business is struggling because your strategy is outdated. When you search for your company's main keyword, what do you see? Ads, local listings, organic listings, Local Service Ads, content… there's a lot of noise.
To get meaningful results, you need to show up in all parts of the search results. That's what I build for every contractor I work with: the map pack, the organic results, Google Ads and Local Services Ads, aimed at the jobs that pay, not just more leads.
How I Get You Leads
Local SEO, Google Ads and Local Services Ads put you in front of people searching for the job you do. Content and retargeting turn more of them into calls.
Local SEO
Get into the map pack and the top organic results in the towns you work, for the jobs that pay best.
Learn moreGoogle Ads
Show up at the top of Google now, for the exact jobs and towns you want, while SEO builds.
Learn moreLocal Services Ads
Google's badge next to your name at the very top of the page. You pay per lead, not per click.
Learn moreContent Production
Content that ranks in Google and gets cited in AI answers (AEO), built on the profitable keywords from your PPC.
Learn moreMeta Ads
Retargeting lost traffic and social followers with direct offers to hire your company.
Learn moreAI Search Optimization
Get recommended in ChatGPT, Claude, Google AI Overviews, and Perplexity when homeowners ask who to call. AEO and GEO built for contractors.
Learn more
Here's How I'll Get Your Company More Jobs
Every step is aimed at booked jobs, not traffic for its own sake.
- 01
Audit Where You Stand
Week one is an audit of your Google Business Profile, your website, and your backlinks and citations. I need to see where you stand and find the biggest lever to pull first.
- 02
Get Leads Coming In With Paid Search
Google Ads and Local Services Ads put you at the top of Google while SEO builds. Every call and form fill gets tracked back to the keyword that brought it in.
That shows which searches book jobs and which bring tire kickers, so the budget goes to what works.
- 03
Fix Your Profile and Your Website
The right primary category on your Google Business Profile, a home page and service area pages built for the jobs and towns you want, and internal links from your strongest pages to the pages that make you money.
- 04
Build Content, Citations and Links
Supporting content built to rank in Google and be cited in AI answers, pointing back to your money pages. Then clean listings everywhere, local sponsorships, guest posts and pages worth linking to.
- 05
Set Up Retargeting Ads
Remarketing ads across search and social bring back the people who visited your site and didn't call, with a direct offer to hire you.
- 06
Track Every Lead
Call tracking and form tracking you own. Your monthly report starts with leads and where they came from, then profile activity, local rankings and how you show up in AI search.
Results for Contractors
Real results from real contractors, with the dates and the rank scans behind them.
Map pack in the first month
A small-town HVAC contractor on the Texas Gulf Coast. A rank scan around his shop on May 17, 2023 had him in the top 3 at every point for "HVAC contractor," "AC repair" and "AC installation."
Two home builds, roughly $400K to $500K each
A home builder north of Houston. After I fixed his primary category and rebuilt his site, "custom home builder" went from 6 of 49 grid points in the top 3 to 32 of 49 (a 10-mile grid in August 2024, a 9-mile grid in September).
“Hyperlocal Marketing exceeded my expectations in every way. They created a stunning website for my electrical services and optimized it for search engines. My phone is ringing off the hook with new business. If you need a marketing agency that delivers results, look no further!”
Why Work With Me
As a busy contractor, you care about one thing: qualified new jobs. Not rankings, not traffic, not leads… QUALIFIED jobs. Everything I do is aimed at new business and a return on your money, not wasting your time with tire kickers.
No Contracts
If you're not happy working together, why keep going? You can leave whenever you want.
You Own Everything
Your website, its files, your ad accounts and your tracking. On your Google Business Profile you add me as a manager, and you stay the owner.
You Talk to the Person Doing the Work
It's just me. No account managers and no handoffs.
Reports That Start With Leads
Calls and form fills and where they came from come first. Rankings and traffic only matter if they turn into jobs.
Playbooks for Contractors
The same playbook I use for clients, written up so you can see exactly how I think.
SEO for Contractors: How to Get Found on Google (With Real Ranking Data)
SEO for contractors, with real ranking grids from contractor profiles: what moves the map pack, the order to do it in, what to skip, and how long it takes.
Read the guideGoogle Business Profile Optimization for Contractors
Google Business Profile optimization for contractors: the category, services and review moves that rank, what to skip, and real map pack data.
Read the guideHow to Choose a Marketing Agency as a Contractor: 9 Red Flags and the Questions to Ask
How to choose a marketing or SEO agency as a contractor: 9 red flags, the questions to ask on the first call, and what you should own no matter who you hire.
Read the guideLocal SEO for HVAC Contractors: How to Get in the Map Pack
Local SEO for HVAC contractors, minus the fluff: the profile fixes that move the map pack, what to skip, and real ranking data from an HVAC shop.
Read the guideHome Service Marketing Strategies
Most home service companies don't have a marketing problem, they have a system problem. Learn the exact framework HVAC companies, plumbers, roofers, and electricians use to get more calls, better leads, and stop losing jobs to competitors.
Read the guideGoogle Ads for Contractors: Get More Calls and Fill Your Pipeline
Google Ads for contractors doesn't have to mean burned budget and zero calls. This guide covers setup, keywords, costs, and what actually drives jobs.
Read the guide
Ready for More Leads?
Book a call and I'll show you where your leads are coming from, where they're leaking, and what to fix first.
- 1
Schedule A Discovery Call
A 30 minute look at your past marketing, your competitors and your goals.
- 2
Receive A Growth Roadmap
A roadmap of what it takes to get more leads from search in your market, including the investment and the timeline.
- 3
Start Getting More Leads
If the roadmap makes sense, I'll start building your campaigns. No contracts, and you own everything.